Materials and Resources



  1. Crane et al. (2017). Marketing (10th Canadian Edition). McGraw Hill Education. 

 There are a number of options for purchasing the required textbook: 

  1. Print text and Connect with SmartBook.
  2. Digital E-book and Connect with SmartBook.

For textbook ordering information, please contact the W Store | Course Materials + Supplies.

For your convenience, you can compile a list of required and optional course materials through BookLook using your Quest userID and password. If you are having difficulties ordering online and wish to call the Waterloo Bookstore, their phone number is +1 519-888-4673 or toll-free at +1 866-330-7933. Please be aware that textbook orders CANNOT be taken over the phone.