The following table represents the grade breakdown of this course.
|Activities and Assignments||Weight (%)|
|Case Study Videos
|Podcast Discussions (5 x 2.8%)
|Quizzes (3 x 11%)
Group Marketing Plan Project
- Part A: Group Contract (ungraded)
- Part B: Situation Analysis (11%)
- Part C: Marketing Objectives (11%)
- Part D: Marketing Strategies (11%)
- Part E: Final Report (20%)
*Will be included in the quiz questions as part of the Quizzes activity.