Grade Breakdown
The following table represents the grade breakdown of this course.
| Activities and Assignments | Weight (%) |
|---|
| Introduce Yourself |
(ungraded) |
| Case Study Videos |
(ungraded)* |
| Podcast Discussions (5 x 2.8%) |
14% |
| Quizzes (3 x 11%) |
33% |
|
Group Marketing Plan Project
- Part A: Group Contract (ungraded)
- Part B: Situation Analysis (11%)
- Part C: Marketing Objectives (11%)
- Part D: Marketing Strategies (11%)
- Part E: Final Report (20%)
|
53% |
*Will be included in the quiz questions as part of the Quizzes activity.