| Module | Week | Readings | Individual Activities and Assignments | Group Project Assignment | Begin Date | End/Due Date | Weight (%) |
|---|
Module 1
|
Week 1: Introduction to Marketing |
Chapter 1 |
Introduce Yourself |
|
Monday, January 7, 2019 at 8:00 AM |
Sunday, January 13, 2019 at 11:55 PM |
Ungraded |
|---|
| Case Study Video 1: Chobani |
|
|
|
Ungraded* |
| Week 2: Marketing Strategy |
Chapter 2
Appendix A: Creating an Effective Marketing Plan
|
|
Groups for Group Marketing Plan Project will be created by Technical Support |
|
Check after Monday, January 14, 2019 at 4:30 PM |
|
| |
Introduce Yourself to Your Group |
Monday, January 14, 2019 at 8:00 AM |
Sunday, January 20, 2019 at 11:55 PM |
Ungraded |
| |
Part A: Group Contract |
|
Sunday, January 20, 2019 at 11:55 PM |
Ungraded |
| |
Email your company choice based on your assigned industry to your TA for approval |
|
Monday, January 21, 2019 at 12:00 PM |
Ungraded |
| Week 3: External Analysis |
Chapter 3 |
Case Study Video 2: Geek Squad |
|
|
|
Ungraded* |
| Quiz 1 |
|
Thursday, January 24, 2019 at 8:00 AM |
Saturday, January 26, 2019 at 8:00 AM |
11% |
| Groups for Podcast Discussions will be created by Technical Support |
|
|
Check after Friday, January 25, 2019 at 4:30 PM |
|
| Week 4: Consumer Behaviour |
Chapter 5 |
Podcast Discussion 1 |
|
Monday, January 28, 2019 at 8:00 AM |
Friday, February 1, 2019 at 5:00 PM |
2.8% |
| |
Part B: Situation Analysis |
|
Sunday, February 3, 2019 at 11:55 PM |
11% |
| Module 2 |
Week 5: Marketing Research |
Chapter 8 |
Case Study Video 3: Carmex A |
|
|
|
Ungraded* |
|---|
| Week 6: Target Market Selection |
Chapter 9 |
Podcast Discussion 2 |
|
Monday, February 11, 2019 at 8:00 AM |
Friday, February 15, 2019 at 5:00 PM |
2.8% |
| Reading Week - Study Days (Sunday, February 17, 2019 to Saturday, February 23, 2019) |
| |
Week 7: New Product Development, Product Life Cycle, and Branding |
Chapters 10 & 11 |
Quiz 2 |
|
Thursday, February 28, 2019 at 8:00 AM |
Saturday, March 2, 2019 at 8:00 AM |
11% |
|---|
| Week 8: Seven Ps of Service |
Chapter 12 |
Podcast Discussion 3 |
|
Monday, March 4, 2019 at 8:00 AM |
Friday, March 8, 2019 at 5:00 PM |
2.8% |
| |
Part C: Marketing Objectives |
|
Sunday, March 10, 2019 at 11:55 PM |
11% |
Module 3
|
Week 9: Pricing Strategies |
Chapter 13 |
Case Study Video 4: Carmex B |
|
|
|
Ungraded* |
|---|
| Week 10: Marketing Channels and Supply Chains |
Chapter 14 |
Podcast Discussion 4 |
|
Monday, March 18, 2019 at 8:00 AM |
Friday, March 22, 2019 at 5:00 PM |
2.8% |
| Week 11: Developing Promotional Mix |
Chapter 16 |
Quiz 3 |
|
Thursday, March 28, 2019 at 8:00 AM |
Saturday, March 30, 2019 at 8:00 AM |
11% |
| Week 12: Advertising, Sales Promotions, Public Relations, and Green Washing |
Chapter 17 |
Podcast Discussion 5 |
|
Monday, April 1, 2019 at 8:00 AM |
Friday, April 5, 2019 at 5:00 PM |
2.8% |
| |
Part D: Marketing Strategies |
|
Friday, April 5, 2019 at 11:55 PM |
11% |
| |
Part E: Final Report |
|
Friday, April 12, 2019 at 11:55 PM |
20% |
| |
Optional Peer Evaluation |
|
Friday, April 12, 2019 at 11:55 PM |
Ungraded |