Case Study Videos

Learning Outcomes

After viewing the case study videos, you should be able to do the following:

• Recognize applications of concepts. 
• Critique the ways in which companies approach the challenges of marketing.
• Identify alternative uses to marketing tools.
• Distinguish the power of concepts by the difference they make in real markets. 

Description

One important component that supports deep learning is real-life examples. The following case study videos provide a close look at particular companies and how they dealt with the challenges of marketing. These videos bring the concepts covered in the lessons to life, and reinforce the use and application of course materials.

These case study videos are considered part of your course content, and information from the videos will be required to answer some questions in the Quizzes activity. 

Please consult the Course Schedule for access times and due dates for each Quiz.  

Case Study Video 1: Chobani

Crane et al. (2017). Marketing (10th Canadian Edition). McGraw Hill Education. Used with permission.  

Case Study Video 2: Geek Squad

Crane et al. (2017). Marketing (10th Canadian Edition). McGraw Hill Education. Used with permission.   

Case Study Video 3: Carmex A

Crane et al. (2017). Marketing (10th Canadian Edition). McGraw Hill Education. Used with permission.  

Case Study Video 4: Carmex B

Crane et al. (2017). Marketing (10th Canadian Edition). McGraw Hill Education. Used with permission.