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ECON 344 / ARBUS 302 | ECON 344 / ARBUS 302
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Table of Contents
Table of Contents
Syllabus
Course Schedule
Contact Information
Course Description and Learning Outcomes
Grade Breakdown
About the Course Author
Materials and Resources
Credits and Copyright
Course and Department Policies
University Policies
Territorial Acknowledgement
Activities and Assignments
Introduce Yourself
Case Study Videos
Podcast Discussions
Quizzes
Group Marketing Plan Project
SmartBook Practice Quizzes
Submitting to a LEARN Dropbox
Modules
Module 1-Week 1: Introduction to Marketing
Module 1-Week 2: Marketing Strategy
Module 1-Week 3: External Analysis
Module 1-Week 4: Consumer Behaviour
Module 2-Week 5: Marketing Research
Module 2-Week 6: Target Market Selection
Module 2-Week 7: New Product Development, Product Life Cycle, and Branding
Module 2-Week 8: Seven Ps of Service
Module 3-Week 9: Pricing Stategies
Module 3-Week 10: Marketing Channels and Supply Chains
Module 3-Week 11: Developing Promotional Mix
Module 3-Week 12: Advertising, Sales Promotions, Public Relations, and Green Washing
ECON 344 / ARBUS 302
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